Getting To Giving

Fundraising The Entrepreneurial Way

Getting to Giving (G2G) is for people who want to have a significant impact on their world, through philanthropy. We offer nonprofit leadership – volunteers, fundraisers, and executives – as well as donors a new perspective on fundraising, along with valuable techniques and real-life stories. The goal of our book and services is to increase your success at raising money, and convince you that fundraising is rewarding and fun!

Our Team

Deborah Sinay, Howard Stevenson, Shirley SpenceHoward Stevenson is a proud donor and fundraiser. He has served as board chair, board member and trustee of a variety of nonprofit organizations, and helped raise over $1 billion at Harvard Business School and other institutions.  His G2G teammates include Shirley Spence, his Getting to Giving coauthor and consultant; and Deborah Sinay, a seasoned development professional.
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The Fundraising Book

Getting to Giving Fundraising BookGetting to Giving stresses the importance of taking an entrepreneurial approach to fundraising, and understanding donor motivations. Central to the book are the four critical donor questions that every fundraiser must be prepared to answer: Are you doing important work? Are you well managed? Will my gift make a difference? Will the experience be satisfying to me?
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Educational Services

nonprofit consultingG2G is committed to supporting individuals and institutions in the pursuit of their philanthropic goals. Our monthly e-newsletter is designed to stimulate thinking, give you fundraising ideas, and foster a dialogue (sign up here). Our educational services include talks and training delivered through online webinars or live seminars. Our building block approach allows you to focus on or combine any number of fundraising topics. We also offer nonprofit consulting and advisory support.
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In The News

Five Surprising Things About Philanthropy – NPR
“Howard’s Gift Interview”
– CNN
What If A Legendary Harvard Professor Mentored You- Fast Company
Howard Stevenson Talks Entrepreneurship
– Babson College
How to Raise a Billion Dollars
90.9 WBUR Here and Now
Inside the Mind of a Donor
– The Wealth Channel  
HBS’s Howard Stevenson: What Big Companies Can Learn from Start-ups
– Forbes.com
Howard Stevenson Radio Interview – Your Money Matters!
The House That Howard Built – Harvard Business School Alumni Bulletin
Teaching Lessons from a 43-Year HBS Veteran – Forbes.com
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Recent Blog Posts

Fundraising Q/A: We’re thinking about naming one of our programs after a major donor. Good or bad idea?

The answer is yes; it all depends on why and how you do it. But first, a cautionary note: Don’t presume that a significant gift is all about recognition. Some donors (including me) may be offended at the presumption that public recognition is the main motivator for their largesse. Most significant donors, in my experience, are motivated by a desire to have an impact on something they care about. They may even prefer anonymity. The key is to acknowledge their gift in a way that is meaningful and comfortable for them, not you. Read More

Five Tips for Fundraising Leaders

Over the years, through personal experience and observation of good and not so good practices, Howard has learned a few things about being effective and comfortable in the role of a fundraising leader. Here are his top five tips. Read More

Fundraising Q/A: Is it best to ask for a specific dollar figure?

I almost never do that, for two reasons. First, I don’t like it when people do that to me, especially early on. Second, as a fundraiser, you don’t know the donor’s situation. Read More