Getting To Giving

Fundraising The Entrepreneurial Way

Getting to Giving (G2G) is for people who want to have a significant impact on their world, through philanthropy. We offer nonprofit leadership – volunteers, fundraisers, and executives – as well as donors a new perspective on fundraising, along with valuable techniques and real-life stories. The goal of our book and services is to increase your success at raising money, and convince you that fundraising is rewarding and fun!

Our Team

Deborah Sinay, Howard Stevenson, Shirley SpenceHoward Stevenson is a proud donor and fundraiser. He has served as board chair, board member and trustee of a variety of nonprofit organizations, and helped raise over $1 billion at Harvard Business School and other institutions.  His G2G teammates include Shirley Spence, his Getting to Giving coauthor and consultant; and Deborah Sinay, a seasoned development professional.
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The Fundraising Book

Getting to Giving Fundraising BookGetting to Giving stresses the importance of taking an entrepreneurial approach to fundraising, and understanding donor motivations. Central to the book are the four critical donor questions that every fundraiser must be prepared to answer: Are you doing important work? Are you well managed? Will my gift make a difference? Will the experience be satisfying to me?
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Educational Services

nonprofit consultingG2G is committed to supporting individuals and institutions in the pursuit of their philanthropic goals. Our monthly e-newsletter is designed to stimulate thinking, give you fundraising ideas, and foster a dialogue (sign up here). Our educational services include talks and training delivered through online webinars or live seminars. Our building block approach allows you to focus on or combine any number of fundraising topics. We also offer nonprofit consulting and advisory support.
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In The News

Five Surprising Things About Philanthropy – NPR
“Howard’s Gift Interview”
What If A Legendary Harvard Professor Mentored You- Fast Company
Howard Stevenson Talks Entrepreneurship
– Babson College
How to Raise a Billion Dollars
90.9 WBUR Here and Now
Inside the Mind of a Donor
– The Wealth Channel  
HBS’s Howard Stevenson: What Big Companies Can Learn from Start-ups
Howard Stevenson Radio Interview – Your Money Matters!
The House That Howard Built – Harvard Business School Alumni Bulletin
Teaching Lessons from a 43-Year HBS Veteran –
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Recent Blog Posts

Fundraising Q/A: We want to rename a building but are concerned about alienating the donor it was originally named after. Suggestions?

Naming a building after a major benefactor is a time-honored tradition and one way to express the institution’s gratitude. It is almost, inevitable, however, that the building will outlive its usefulness and be torn down or radically altered (probably with the assistance of another donor) eventually. So, start “being careful” from the start, when you are crafting the gift agreement. Read More

Fundraising Q/A: Any new learnings about how to advance the causes you care about?

I am increasingly convinced that while the cause may be important, communications about the cause are even more important. One piece of new philanthropic research points to a perhaps obvious but often overlooked truth: If potential donors and volunteers are not aware of existing needs, they will be less likely to engage in philanthropic behavior. Also, more often than not people respond to a perceived need, rather than an objective need. Read More

Resources: Philanthropy Bookshelf

There are some good (and some not so good!) books out there about philanthropy. This month we’ll feature two that offer practical road maps for new and experienced donors and nonprofit board members: Giving 2.0 and Joining a Nonprofit Board: What You Need to Know. Read More