Getting To Giving

Fundraising The Entrepreneurial Way

Getting to Giving (G2G) is for people who want to have a significant impact on their world, through philanthropy. We offer nonprofit leadership – volunteers, fundraisers, and executives – as well as donors a new perspective on fundraising, along with valuable techniques and real-life stories. The goal of our book and services is to increase your success at raising money, and convince you that fundraising is rewarding and fun!

Our Team

Deborah Sinay, Howard Stevenson, Shirley SpenceHoward Stevenson is a proud donor and fundraiser. He has served as board chair, board member and trustee of a variety of nonprofit organizations, and helped raise over $1 billion at Harvard Business School and other institutions.  His G2G teammates include Shirley Spence, his Getting to Giving coauthor and consultant; and Deborah Sinay, a seasoned development professional.
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The Fundraising Book

Getting to Giving Fundraising BookGetting to Giving stresses the importance of taking an entrepreneurial approach to fundraising, and understanding donor motivations. Central to the book are the four critical donor questions that every fundraiser must be prepared to answer: Are you doing important work? Are you well managed? Will my gift make a difference? Will the experience be satisfying to me?
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Educational Services

nonprofit consultingG2G is committed to supporting individuals and institutions in the pursuit of their philanthropic goals. Our monthly e-newsletter is designed to stimulate thinking, give you fundraising ideas, and foster a dialogue (sign up here). Our educational services include talks and training delivered through online webinars or live seminars. Our building block approach allows you to focus on or combine any number of fundraising topics. We also offer nonprofit consulting and advisory support.
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In The News

Five Surprising Things About Philanthropy – NPR
“Howard’s Gift Interview”
What If A Legendary Harvard Professor Mentored You- Fast Company
Howard Stevenson Talks Entrepreneurship
– Babson College
How to Raise a Billion Dollars
90.9 WBUR Here and Now
Inside the Mind of a Donor
– The Wealth Channel  
HBS’s Howard Stevenson: What Big Companies Can Learn from Start-ups
Howard Stevenson Radio Interview – Your Money Matters!
The House That Howard Built – Harvard Business School Alumni Bulletin
Teaching Lessons from a 43-Year HBS Veteran –
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Recent Blog Posts

Smart Giving: Making an Impact

“Dive in but always consider impact, which means different things to different people.” That advice from a philanthropy survey respondent got us thinking about the many ways you can make an impact on a social problem you care about.

I find it useful to think about philanthropy as a series of concentric circles with increasingly expansive efforts to tackle a social problem: tactical activities treat symptoms of problems while strategic activities address root causes and transformative philanthropy impacts the entire system. Read More

Fundraising Q&A: I am being told that we need to take a completely different approach with millennial donors. Do you agree?

Well, yes and no. There is a great deal of hype in the media about Millennials so I am not surprised that you are feeling some pressure to reassess your fundraising methods. Each generation has its own culture, reflective of the world it has inherited and shaped, so perhaps it is a healthy exercise. Read More

Fundraising Q&A: Your blog on the importance of communications was very helpful. Any new tips?

I recently attended the board meeting of a community hospital that I admire for its good management and was embarking on a fundraising campaign. The Development Director presented a list of “identified areas for philanthropic support” intended for use with major donors, for discussion.

In reviewing the hospital’s list, it occurred to me that another problem is that needs lists – and fundraising communications in general – all too often fail to explain the why’s and the how’s, in terms that are meaningful to donors. Read More